How Can Small Businesses Upgrade Their Visual Identity For Digital Growth?

I recently launched a small online apparel shop, but my initial logo and basic website graphics look outdated compared to top competitors in the market. As a new business owner, I want to create a clean, modern visual identity that builds immediate trust with potential customers. While searching for expert portfolio inspiration, I came across the creative work of Kamal Baber and noticed how effective strategic brand design can be for online visibility. Has anyone here hired a professional graphic designer to revamp their digital branding and improve customer engagement? I would love to hear your experiences and tips.